Monthly Archives: February 2017

Get The Numbers: Digital and Mobile Statistics

Knowledge is power. Data is key to that power. Understanding what the data is showing helps people make better decisions. But when you’re pressed for time focusing on your priorities, who can you trust to give you accurate reports from which you can can make practical plans and take insight-driven action that will guarantee successful goals?

Where can you go to get the data you need to make better decisions for your business? Better yet, where can you access data that has already been driven down into usable key points — saving you the time and trouble of the initial analysis and prediction?

Businesses run by numbers. Big businesses love running big numbers and big data.  Even better, there are  organizations already in the business of collecting, tracking and analyzing data, and interpreting the results. What you can do is set things up so you can tap these resources when you need them for forecasting, long-term planning, and bench-marking. What else? Just to start:

  • Check the latest consumer behaviors across  multiple channels and social media platforms.
  • Make decisions based on reliable data for presenting investment proposals for marketing.
  • Check your performance against your competition in the same niche.
  • Check sources to give you an idea on consumer behavior trends in e-commerce and mobile marketing.

Previously we presented five sources at the tail end of “Business By The Numbers: Smartphones.”  We’re expounding on some of them here and adding more to the list as well.
Continue reading Get The Numbers: Digital and Mobile Statistics

How Using SSL Protects Your Website

If you keep your browsers up to date you may already have run into warning messages when you try to go to unsecured websites.  For example, in Firefox the message is: “Your connection is not secure.” In Chrome it’s: ” Your connection is not private,”  and these messages are followed by  a possible explanation of why your browser is blocking you from going to the website you just tried to reach.

Now, you could brush it off as a mild irritant in your browsing routine, but the implications for your business are much heavier and far-reaching than you’d think. As a casual visitor to someone else’s website, those messages may not worry you that much, but if you’re on the other side of the table, you absolutely need a secured website when you have an online business. That’s where SSL comes in.

Get a basic overview here:  Google Chrome to start marking HTTP connections as insecure (PC World)

Here’s why SSL is important: In essence, it adds another layer of security and legitimacy over the operation.

  • It adds an extra layer of protection especially when you process sensitive, critical personal and financial information on your site — of course, encryptions protecting sensitive and critical financial information on the server side is also a must.
  • It provides extra reassurance to visitors and customers that your website has protection in place when it’s collecting any kind of sensitive data like log-ins and passwords, and credit card information.

 

Something else that your visitors may not have considered is their own browser personalization (whether desktop or mobile app). Plug-ins are also evolving towards greater security,  and your visitors may have ones that will block them from accessing your website for security reasons. Assuring them your website is secure can only be backed up by solid proof:  Using an active SSL cert.

The push is increasing internet security wherever possible due to the continuous evolution of hacking methods. Phishing, malware, holding information hostage… we have a lot to worry about,  and on an industry level, the people responsible for updating our browser engines are doing their part to help, and thus the warnings.

To protect your site  and anyone visiting  it, get an SSL certificate. Continue reading How Using SSL Protects Your Website