Knowledge is power. Data is key to that power. Understanding what the data is showing helps people make better decisions. But when you’re pressed for time focusing on your priorities, who can you trust to give you accurate reports from which you can can make practical plans and take insight-driven action that will guarantee successful goals?
Where can you go to get the data you need to make better decisions for your business? Better yet, where can you access data that has already been driven down into usable key points — saving you the time and trouble of the initial analysis and prediction?
Businesses run by numbers. Big businesses love running big numbers and big data. Even better, there are organizations already in the business of collecting, tracking and analyzing data, and interpreting the results. What you can do is set things up so you can tap these resources when you need them for forecasting, long-term planning, and bench-marking. What else? Just to start:
- Check the latest consumer behaviors across multiple channels and social media platforms.
- Make decisions based on reliable data for presenting investment proposals for marketing.
- Check your performance against your competition in the same niche.
- Check sources to give you an idea on consumer behavior trends in e-commerce and mobile marketing.
Previously we presented five sources at the tail end of “Business By The Numbers: Smartphones.” We’re expounding on some of them here and adding more to the list as well.
Continue reading Get The Numbers: Digital and Mobile Statistics